This large-scale work by Joseph Kosuth belongs to the "Cathexis" series, a cycle of works in which Kosuth seeks to connect the artwork with Freud's "investment" in art—that is, the time and, above all, the amount of mental energy he employed to conceive the work and the viewer to understand it. An invitation to focus not on the appearance of the image but on the journey, the intellectual effort the artist expended in conceiving the work.